Hi, I'm Lexi
Welcome! I'm glad to have you here. Finding the right and reliable creative partner can be tough, especially from afar. Here, I've laid out what it's like to work with me. Let's get to know each other—I'll share my skills, portfolio, experiences, and a bit about who I am.
Get to know
About Me
Hey there! Here, you'll find a brief glimpse into who I am and what it's like working with me.
Companies & Collaborations
Past Work
Here, you'll discover my past experiences, including the companies I've collaborated with and the roles I've undertaken.
Discover
Portfolio
Here, you'll discover my portfolio showcasing past projects, including video editing, scheduling strategies, and platform expertise.
Explore
Tools
Here, you'll find the tools I've mastered and feel confident using. I'm adaptable and open to exploring similar tools to further expand my skill set and adapt to different systems and applications.
Hi there! I'm Lexi, a Social Media Manager, Digital Marketer, and Virtual Remote Assistant with over 4+ years of experience in creating impactful online experiences.I specialize in strategy and creativity, crafting campaigns that connect with audiences and deliver results.I thrive on helping businesses reduce their workload and streamline operations. My expertise includes account management, social media management, content creation, graphic design, and basic video editing using tools like Canva, Capcut, and Final Cut Pro.I’m highly organized and enjoy handling administrative tasks such as appointment setting, calendar scheduling, copywriting, and research.With a diverse background in real estate, Medicare insurance, entertainment, and agency environments, I bring a well-rounded skill set to every project. I’m committed to continuous learning and staying ahead of digital marketing trends through ongoing courses and certifications.Let’s work together to enhance your online presence and achieve your goals. I'm here to provide support and bring creativity and organization to your projects.
Professional Experience
Patriot Family Financial (formerly known as MedicareplansRX)
Patriot Family Financial is a Service Disabled Veteran Owned Small Business offering Medicare Advantage, prescription drug plans, health, and life insurance. They focus on educating clients about Medicare to help them maximize their benefits.
https://patriotfamilyfinancial.com/
Role:
Client Engagement Specialist
Responsibilities:
Conducted appointment setting by calling warm leads
Assisted licensed insurance agents with client follow-ups and messaging.
Managed calendars, ensuring efficient scheduling and time management.
Handled calls and emails to maintain effective communication with clients.
Supported sales efforts by facilitating communication between agents and clients.
Performed various administrative tasks to ensure smooth operations.
Results:
Streamlined scheduling and communication, leading to better client service and satisfaction.Successfully scheduled numerous appointments, contributing to increased client engagement.
Enhanced sales processes through effective follow-up and client messaging.
Improved operational efficiency by handling administrative duties, allowing agents to focus on sales.
Confirmed appointments and excellent customer service contributed to increased sales for insurance agents.
Semicolon Connects
Semicolon Connects provides digital marketing solutions, including social media management, lead generation, website development, email marketing, and administrative support.
https://www.semicolonconnects.site/semicolon-connects
Role:
Account Manager
Responsibilities:
Managed a portfolio of service-based business clients, ensuring their digital marketing needs were met.
Coordinated with internal teams to deliver social media management, website development, email marketing, and other digital marketing services.
Acted as the primary point of contact for clients, providing regular updates, addressing concerns, and ensuring client satisfaction.
Performed digital marketing tasks such as creating content, managing social media accounts, and analyzing campaign performance as needed.
Handled administrative and clerical tasks, including scheduling meetings, maintaining client records, and preparing reports.
Results:
Successfully increased client retention rates by fostering strong relationships and delivering tailored solutions.
Enhanced clients’ online presence and engagement through effective digital marketing strategies.
Contributed to revenue growth by upselling additional services and identifying new business opportunities.
Improved operational efficiency by streamlining administrative processes and ensuring accurate record-keeping.
HM Consulting LLC
HM Consulting, LLC specializes in online business management and operations consulting, offering tailored strategies for growth and efficiency.
Role:
Executive Assistant to the Online Business Manager (OBM)
Responsilibities:
Assisted the OBM with daily administrative tasks, including scheduling, email management, and document preparation.
Collaborated with the OBM on client projects, providing support and ensuring timely completion.
Handled personal tasks for the OBM, such as travel arrangements and personal appointments.
Supported digital marketing efforts, including content creation and social media management.
Results:
Improved operational efficiency by effectively managing the OBM’s schedule and tasks.
Enhanced client satisfaction through diligent project support and clear communication.
Streamlined administrative processes, leading to better time management for the OBM.
Contributed to the growth and online presence of the company through successful digital marketing initiatives.
AMW World Group
AMW Group is a premier marketing and entertainment agency that specializes in PR, event management, and digital marketing services. They offer comprehensive solutions for businesses, talent, and personal brands to enhance visibility, manage reputation, and achieve significant growth.
Role:
Sales and Marketing Specialist
Responsibilities:
Sales Strategy Development: Conceptualized and executed comprehensive sales strategies, driving significant business growth and revenue.
Social Media Management: Engineered robust social media campaigns, boosting brand awareness and engagement across platforms.
Content Creation: Produced compelling content tailored for blogs, social media, and newsletters, enhancing brand storytelling.
Email Marketing: Designed and executed targeted email marketing campaigns via MailerLite, achieving substantial open and conversion rates.
Newsletter Management: Curated and distributed engaging newsletters, fostering subscriber engagement and retention.
Electronic Press Kits: Developed high-impact electronic press kits that effectively communicated client stories to media outlets.
Media Analytics: Conducted in-depth media performance analysis, providing actionable insights to optimize marketing strategies.
Podcast Guesting and Coordination: Coordinated guest appearances on prominent podcasts, amplifying brand reach and influence.
Spotify Music Ads: Created and managed targeted advertising campaigns on Spotify, increasing brand visibility and audience engagement.
Search Engine Optimization (SEO): Implemented advanced SEO strategies, dramatically improving website traffic and search engine rankings.
Results:
Successfully increased sales through targeted strategies and campaigns.
Boosted social media engagement and reach.
Achieved high open and click-through rates for email marketing campaigns.
Secured media placements and guest spots on popular podcasts.
Enhanced website traffic and search engine rankings through effective SEO techniques.
Anytime Fitness Philippines
Anytime Fitness Philippines is a fast-growing fitness franchise operating multiple 24/7 gym branches nationwide. As part of a global brand, the company focuses on high-quality member experience, strong operational standards, and continuous expansion.
Role:
Executive Assistant to the CEO – Anytime Fitness Philippines (6 Branches)
Responsibilities:
Executive Support & Calendar Management: Managed the CEO’s daily schedule across six locations, coordinated back-to-back meetings, and ensured smooth daily operations with minimal oversight.
Operations Coordination: Handled branch-level coordination, monitored daily club performance, and supported operational issues across multiple gyms.
Communication Management: Acted as the primary point of contact for internal teams, franchise partners, and external stakeholders — drafting emails, preparing memos, and filtering communication to protect the CEO’s time.
Travel & Logistics: Organized local and international travel, last-minute flights, hotel bookings, itineraries, and on-site schedules to support the CEO’s business commitments.
Project Support: Assisted in special projects such as new branch openings, staff training events, marketing initiatives, and internal process improvements.
Reporting & Documentation: Prepared daily/weekly reports, membership summaries, operational updates, and presentations to support strategic decision-making.
Confidential Administration: Handled sensitive documents, HR files, financial records, and confidential information with discretion and integrity.
Team Support & Coordination: Coordinated with branch managers, trainers, and staff on recruitment needs, scheduling, staff concerns, and performance updates.
Problem Solving & Issue Escalation: Acted quickly on operational concerns, member issues, and facility problems, providing recommendations before escalation.
Results:
Streamlined the CEO’s workflow, significantly reducing scheduling conflicts and improving time efficiency.
Ensured smooth coordination across six Anytime Fitness branches, supporting both daily operations and long-term growth.
Improved communication flow between the CEO, branch managers, and staff, leading to faster resolution of operational issues.
Supported branch openings, marketing activities, and staff initiatives, helping elevate overall branch performance.
Built strong, trust-based working relationships, becoming a reliable right hand to the CEO.
Customer Relationship Management System (CRM)
Appointment Coordination, Scheduling, Cold and Warm Outreach, and Data Aggregation
Calendar Management & Client EngagementIn the first photo, you can see my work in calendar management for an insurance agent I supported. My role involved more than just scheduling; I actively engaged with potential leads. By calling and communicating directly with prospects, I ensured their needs were understood and appointments were efficiently arranged, optimizing the agent's time and enhancing client satisfaction.
Client CommunicationThe second photo showcases a sample conversation where I interacted with clients, addressing their inquiries and scheduling appointments. I also communicated on the agent's behalf, responding to emails and messages as if I were them, ensuring consistent and professional interactions. This proactive approach not only streamlined the booking process but also established a personal connection with each lead, building trust and building strong client relationships.
Accounting and Invoicing
Providing quotes, invoicing, and processing payments for clients using an accounting software such as Xero.
Social Media Management
social media strategies, key performance indicators, Campaigns, Search Engine Optimization, and Website Traffic Metrics
The photos below showcase content calendars I've created for various clients. Each calendar is organized by post type and content pillar, providing a structured overview of the planned content. I develop creative ideas for each post, and with client approval, I adjust the content based on their preferences, current trends, and platform algorithms. I also utilize different social media management tools like SocialPilot, Buffer, and Hootsuite to streamline the scheduling and posting process.
Podcast Guesting and Outreach
Getting featured on podcasts, and podcast collaborations
The images below highlight successful client-host podcast collaborations.I specialize in podcast guesting for clients seeking to expand their reach. By leveraging platforms like Podmatch and Matchmaker.fm, I connect clients with podcast hosts who can amplify their message and enhance their visibility.
Basic Graphic Design and Video Editing
Designing Graphics, Visual Concepts, Editing and brand guidelines
The samples below showcase 9:16 aspect ratio videos, demonstrating my basic video and image editing skills using software like Final Cut Pro, Canva, CapCut, VEED, and similar platforms. I understand that hiring a graphic designer and video editor can be costly, especially for simple edits. That's why I've honed my skills in basic editing to provide cost-effective solutions for my clients.
Administrative and Operational Support
Document Preparation and Management, data entry, database and Email management, Compliance and record keeping
The photos below provide examples of my work in data entry, lead generation, data aggregation, and email marketing software usage. These tasks fall within my expertise in administrative work and operational support, showcasing the comprehensive services I offer.
